Style Guide

Welcome to our comprehensive style guide, the blueprint for maintaining visual consistency and professionalism in all our communications. From logo usage to color palette, this guide provides clear directives to ensure that every aspect of our brand identity remains cohesive and impactful. By adhering to these standards, we reinforce our brand’s presence and credibility across all channels and touchpoints.

Colors

This section outlines our primary and secondary colors, along with their respective formulas for digital and print use. Consistency in color application reinforces brand recognition and strengthens visual cohesion across all materials. By adhering to our color palette guidelines, we maintain a unified and impactful presence in every communication and interaction.

Color Formulas

ColorRGBHEXCMYKPantone
Logo Green131 / 176 / 70#83B04655 / 12 / 96 / 07489
Blue15 / 119 / 153#0F779987 / 43 / 26 / 32390
Dark Green94 / 136 / 49#5E883167 / 27 / 100 / 10575
Dark Blue38 / 67 / 77#26434D84 / 60 / 52 / 407546
Accent Green199 / 242 / 140#C7F28C23 / 0 / 65 / 0372
Accent Blue128 / 223 / 255#80DFFF41 / 0 / 0 / 0297
Accent Orange215 / 118 / 73#D7764912 / 63 / 78 / 07412
Black0 / 0 / 0#0000000 / 0 / 0 / 100Black
Slate64 / 77 / 82#404D5273 / 57 / 53 / 367540
Light Gray219 / 229 / 233#DBE5E912 / 4 / 5 / 02390 / 10%
Pale Gray243 / 248 / 250#F3F8FA3 / 1 / 0 / 02390 / 5%
White255 / 255 / 255#FFFFFF0 / 0 / 0 / 0White

Typefaces

Typefaces help unify the look of a brand. From websites to brochures to trade show banners, consistent usage of typefaces will strengthen the brand and give personality to the designs while conveying professionalism in the messaging.

Primary Typeface: Poppins

The Poppins typeface should be used for all Boston Metal marketing communication materials, both printed and digital.

Secondary Typeface: Century Gothic Pro

The Century Gothic Pro typeface is acceptable when Poppins is unavailable, such as in Microsoft Office applications.

Contact media@bostonmetal.com with any questions.

For our Boston Metal teammates, additional branding materials, such as PowerPoint templates and letterhead, are available on the Branding & Assets page of the intranet site.